Amazon Academy to Close Less Than Two Years After Launching


Amazon said on Thursday it would shut down its online learning platform for high school students in India within two years of its launch, without giving a reason. The Amazon Academy platform, which was launched early last year amid a surge in virtual learning during the COVID-19 crisis, offered training for competitive exams including the Joint Entrance Examination (JEE), which allows entry into top engineering colleges across India.

The e-commerce giant announced the launch of Amazon Academy last year, revealing that the study materials and exam content available through Amazon Academy were developed by experts from across the country. The content resources available through the platform were designed to help students prepare for the BITSAT, VITEEE, SRMJEEE, and MET exams — in addition to the joint engineering exams (JEE).

The platform also offers specially designed mock tests with over 15,000 hand-picked questions, along with tips, from industry experts. It also hosts live All India Mock Tests (AIMT) at scheduled times. In addition, students can also schedule lessons or access daily practice problems.

Amazon Academy also allowed users to track their progress over time and identify strong and weak areas, helping engineering students improve their results. It also provided details of the entire test-taking strategy.

Based on the evaluation, the ecommerce giant in a statement said it has made the decision to discontinue Amazon Academy “in a phased manner to take care of current customers”.

The cuts come at a time when many edtech firms are struggling under the pressure of schools and training centers reopening across India after the COVID-19 shutdown.

Last month, industry leader Byju’s said it would lay off 2,500 workers as it tries to turn a profit.

Other players Unacademy, Toppr, WhiteHat Jr, and Vedantu also announced layoffs earlier this year, according to local media reports.

© Thomson Reuters 2022


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