Amazon Prime Video Mobile Edition Expanded to All in India: Check Price
Amazon Prime Video Mobile Edition was launched in India on Monday as a more affordable version of the company’s video streaming service. The e-commerce giant, which first launched Prime Video Mobile Edition for Airtel subscribers last year in partnership with the telecom operator, has extended access to the program to all Indian customers, allowing them to subscribe to Amazon Prime Video only on mobile. plans.
The service announced on Monday that it is launching Amazon Prime Video Mobile Edition, a cheaper version of its streaming subscription service priced at Rs. 599 per year. The mobile version will give access to one user only, and will be available on one smartphone, according to Amazon.
Subscribers will be able to access all the videos available on the service in standard-definition (SD) on one smartphone, and the service will be available to one user, according to Amazon. Unlike the full Prime Video experience that comes with an Amazon Prime subscription, users won’t have access to multiple profiles, and they can’t stream content up to 4K resolution on computers or smart TVs.
Amazon says customers can sign up for the program through the Prime Video app on Android or visit the Prime Video website to purchase an annual subscription to Prime Video Mobile Edition, according to the company. They can also choose to upgrade to a full Prime Video subscription worth Rs. 1,499, which also comes with other Amazon Prime benefits including music streaming and fast delivery.
The company’s announcement comes as Amazon moves to expand access to the mobile-only plan it announced last year in partnership with Airtel, offering access to the same content as regular Prime Video subscribers and 6GB of data for 28 days, priced at Rs. 89. At that time, Airtel subscribers could also opt for Rs. 299 which gives access to Prime Video Mobile Edition, and 1.5GB of data every day for 28 days.
Amazon is looking to accelerate its growth in India as it competes with other streaming services such as Netflix, Voot, and Disney + Hotstar. The mobile version of Prime Video is expected to help the company compete with Netflix, which offers an affordable mobile-only program for users in the country.
“India is one of our fastest growing and most interactive regions globally. Our success in the country can be attributed to innovations that focus on creating exceptional entertainment for customers. In fact, India has become a new hub for Prime Video,” said Kelly Day, Vice President of International, Prime Video in a statement.
“A program like Prime Video Mobile Edition, which started in India, is now implemented in many countries in Latin America and South East Asia. for our India business and give a larger customer base access to high-quality content on the service. With this launch we look forward to delighting all Indians with our content popular for on-demand entertainment and live performances,” he added.