Elon Musk will relaunch ‘Rock Solid’ Twitter Blue Service on November 29

Elon Musk said on Tuesday that Twitter’s sought-after blue check subscription service would be relaunched on November 29, a slight delay from his original timeline for trying to bring the service back to the social media platform. “We will be relaunching Blue Verified until November 29th to make sure it’s robust,” Musk said in a tweet.

With the new release, changing someone’s verified name will result in the loss of the blue check “until the name is verified by Twitter to meet the terms of service”, Musk said,

The coveted green check mark was previously reserved for verified accounts of politicians, celebrities, journalists and other public figures. But the subscription option, open to anyone willing to pay, was introduced earlier this week to help Twitter raise revenue as Musk fights to retain advertisers.

Last week, a Tesla executive said on Twitter that Blue would probably “be back by the end of next week”.

Twitter temporarily suspended its newly announced $8 (roughly Rs. 650) green check subscription service on Friday as fake accounts proliferated. The move comes a week after Musk acquired the telecom company for $44 billion (roughly Rs. 3.6 lakh crore).

Last week, in his first company-wide email, Musk warned that Twitter would not be able to “survive the coming recession” if it failed to increase subscription revenue to offset advertising revenue, three people who saw the message told Reuters.

Musk previously said Twitter users who impersonate without clearly identifying it as a “parody” account will be permanently suspended without warning. Many fake accounts, including those of Nintendo and BP, have been suspended.

Many companies, including General Motors and United Airlines, have tried or pulled back from advertising on the platform after Musk took over. In response, the billionaire said last week that he intends to turn Twitter into a real force and stop fake accounts.

© Thomson Reuters 2022

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