Koo Gets Over 1 Million Downloads Within 48 Hours of Launch in Brazil
Homegrown microblogging platform Koo App on Monday said it has received a strong response from users in Brazil, logging more than 1 million downloads within 48 hours of its launch in that market.
Twitter competitor Koo aims to further strengthen its global position by making the app available in more countries and launching in more languages.
The announcement comes at a time when billionaire Elon Musk has taken over Twitter, initiating major changes and laying off many employees.
In a statement on Monday, Koo said, “The Indian multi-lingual microblogging platform, Koo App, has been launched in Brazil and the Portuguese language, making it available in 11 native languages now”.
Within 48 hours of launch, the platform received “very positive feedback” from users in Brazil with more than 1 million user downloads, Koo continued.
Koo has been at number one in both the Android Play Store and the Apple App Store for the past few days, it added.
“With the blockbuster entry of the open platform for self-expression in languages, Koo recently saw 2 million Koos and 10 million likes in 48 hours, by Brazilian users alone,” the statement said.
Koo CEO and founder Aprameya Radhakrishna said the support is proof that the platform is solving the problem of native language users not only in India but around the world.
Earlier this month, Koo announced that the number of downloads for the application has exceeded the figure of 50 million (5 crore). The platform was launched in early 2020 with the aim of becoming one of the available options for microblogging, including Twitter.
It is a multi-lingual, micro-blogging platform for Indians to express themselves online in their mother tongues. Currently, Koo is available in 10 languages including Hindi, Marathi, Gujarati, Punjabi, Kannada, Tamil, Telugu, Assamese, Bengali and English.