Macy’s Thanksgiving Parade Metaverse Experience to Feature 5 NFT Galleries
Macy’s, the US retail giant, is expected to move its Thanksgiving Day celebrations. Celebrating the 96th year of its annual parade, Macy’s is launching its first-ever NFT based on its famous parade balloon. The virtual parade will feature NFTs from five projects – Boss Beauties, Cool Cats, gmoney, SupDucks and VeeFriends. Macy’s Web3 will launch on November 24 on the OnCyberplatform and will be accessible via desktop and mobile platforms. Last year, Macy’s released the Genesis collection for the show. Each NFT that was issued during that time was inspired by Macy’s balloons that started appearing years ago.
“As we look back to the 96th Macy’s Parade, we are excited to bring the show back to the web3 virtual space with an exciting experience that empowers our fans, collectors and our highly engaged Discord community,” said Will Coss, executive producer of the Macy’s Thanksgiving Day Parade.
The giant is now looking to let people vote for their favorite NFT creators that could help one of them turn one of their designs into a balloon flying high on the Macy’s Thanksgiving Day runway in 2023.
Funds raised from the sale of these NFTs will be used to raise funds for a non-profit organization called Big Brothers Big Sisters of America.
The virtual parade experience will be accessible to metaverse visitors until December 4.
“The first 100,000 fans to vote will receive a free Macy’s digital collection. No purchase or claim to the NFT collection is necessary to vote. A virtual gallery pass will cost $50 (roughly Rs. 4,090), and 100 percent of the purchase price will benefit Big Brothers Big Sisters of America (BBBSA). By using NFT technology in this way, Macy’s is helping to build a brighter future for young people,” said Macy’s official blog.
This program was presented in collaboration with Media.Monks and Transparent House agency.
In recent times, NFT collections of several brands have included millions of dollars.
A total of $260 million (roughly Rs. 2,074 crore) was collected by luxury brands including Nike, Gucci, Dolce and Gabbana through the sale of their NFT pieces, a Dune Analytics report claimed in August.