Stellantis Pauses Paid Ads on Twitter After Taking Over Elon Musk

Stellantis said on Monday that it is suspending all paid advertising on Twitter as it waits to see what the platform will look like under the leadership of its new owner, Elon Musk. “We are pausing paid advertising space until we fully understand the future of the platform under its new leadership,” the automaker said on Twitter in a statement sent to Reuters. Stellantis was created through the merger of Fiat Chrysler and Peugeot’s subsidiary, PSA. .

Musk said Twitter’s revenue has dropped significantly since it took over more than 10 days ago.

Twitter did not immediately respond to a request for comment.

Stellantis joins a number of major companies that have stopped advertising on Twitter, including United Airlines, General Mills, American luxury carmaker Audi, and General Motors.

Gilead Sciences Inc said earlier Monday that the company and its Kite unit were “in the process of suspending advertising” on Twitter.

Last week, Volkswagen said it asked its companies to pause paid advertising on Twitter until further notice after Elon Musk took over the social media platform. “We are closely monitoring the situation and will decide on the next steps as it develops,” Europe’s leading car company said in a statement.

The comments from the Volkswagen group, which includes brands VW, Seat, Cupra, Audi, Lamborghini, Bentley, Ducati and Porsche, echoed similar comments from other companies, including GM and General Mills.

Earlier this month, Musk tweeted that the company would create a content moderation council with a “very different vision.” Musk said no major decisions on the content or restoration of accounts will take place before the council meets.

The self-described “absolutist of free speech” said in May that he would lift the Twitter ban on former US President Donald Trump, who was removed from the microblogging site in January last year at the risk of inciting violence after the US Capitol storm. . .

© Thomson Reuters 2022

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